Founded in November 2014 at Startup Weekend Saratoga, Healthé Concessions brings healthy food options to kids and parents at concession stands.
...our goal is to HEAL THE CONCESSIONS
Founder and CEO, Lexie Bonitatibus and her husband, Peter, came up with the idea after watching their four kids eat unhealthy food at sports concessions during organized sports. Wanting their children to still be able to go to the concessions, but yet have healthy options, they decided to send Lexie to a startup weekend to build a team.
At Startup Weekend Saratoga 2014, Lexie pitched her idea and pulled in team members. Over 48 hours, they selected products using local health food stores, did taste tests with young customers, and built an online store ready to sell products. In the months following start-up weekend, Lexie and Peter's children further helped taste test the selected products and down-selected their favorite ones based on the tastes and preferences of them and their friends.
The kids decided to expand the site to teach themselves and their friends about healthy eating. They researched websites and books related to healthy snack ideas for kids. And they came up with activities that kids their ages could do to learn more about good choices vs. bad choices at the concession stands.